This is the third class of the LinkedIn course. If you haven't read the previous two classes of this course, I will put the link below read from here:
Class 1 LinkedIn optimization course free for you
Class 2 Find Your Niche and Targeted Audience on Linkedin
As I tell you through LinkedIn, you can find so many clients, I also tell you my secret ways for finding clients and my exact strategies in this course.
In the previous video, I tell you about finding a niche and targeted audience. Now we will discuss how you optimized your LinkedIn profile. I am not going to tell you about profile creation. Because it is so simple, just like you create a Facebook profile. I will tell you all the tips and strategies that are very important to make your LinkedIn profile attractive.
At the end of this blog, I also provide you with some samples so you create a title, description, etc., for your profile.
Tips for Linkedin Profile Optimization
First of all, we talk about the important things about a profile. Like creating a Facebook profile, the same methods apply to LinkedIn.
But there are some important things you want to know. The first thing is, on LinkedIn, you have to upload your professional profile picture. In which your face is visible, and you wear a good dress. Don't upload your fashion image like fancy poses, smoking, etc.
You want to upload your best photo here, that photo that you wish to put on your Cv. The reason is that if someone wants to hire you. They must be a professional like an HR Manager or Company CEO.
So, your personality must be professional. The profile image is so important because if someone opens your LinkedIn profile. Your profile image is the first thing they see.
Like this profile image, I am showing you on the screen. This is a good image, and only the brightness is low. You can add a profile picture like this.
Second, you want to make your banner beautiful. If you want to attract some companies and people to give them your services. Your banner plays an important role in it. For making banners, you can use canva.com.
If you want Canva in cheap price or for lifetime access in just one payment then contact me.
Search LinkedIn banners on canva.com as you see a lot of templates come. Select the template you like and add your text or image to the banner. As I told you in my previous blog, to find your targeted audience. You want to write your targeted audience here as well.
We talk about the banner; the next thing is your name. You can add your name here.
But the important thing is this tagline. Like I told you in the previous video. You have to add your skills and targeted audience to the tagline. Narrow down your niche and make your tagline. If I give you this person's example, he simply writes his skills here, looking very generic.
So, we go to the next profile as you see she write “WordPress website Developer | Web Designer | SEO Article Writer”. You want to write your skills and your targeted audience in a tagline like she does. This type of tagline is very important.
If you are a Graphic Designer, write "Expert Graphic Designer helping + (Your targeted audience)" in your tagline. The first thing someone sees about your LinkedIn profile is your image, banner, tagline etc.
As I am using tagline word again and again. LinkedIn calls it the headline. You can use both of these words whatever you like.
Let's look at another profile. Like this, you want to make your headline, profile image, and banner interesting.
Tips for LinkedIn Profile Discription/About and Experience
Now we will talk about what to write in the description. You want to write down all the points that you have experienced.
For example,
- your work journey,
- your experience,
- skills you have.
For Description ideas, I provide you with a link in the description as a reference. You can read them and easily create your own description. Now let's talk about the experience and education section. This is also very important because you have to write about all your experiences.
For beginners, if you don't have any experience, simply go to work for a company for Free. Then add your experience on LinkedIn. Most people add fake experiences, by creating fake pages. But this is not a good thing. You may add, but this is completely your choice. I recommend you only add real experience, whether it is a job or any work experience.
For example, if you work for any company as a Graphic Designer or Web Developer, you want to add that company name.
Like this, you want to add your experience.
Talking about the education section. You want to add your education here. Suppose you create Graphic Design, Web Development, and Digital Marketing profiles. It is necessary to add education related to your skill.
Talking about my example, I do a study in Accountancy, and I am providing Digital Marketing services that are not suitable for my skill. You may tell me about your degree and education after then you add your diploma and the courses you do. That way, it will match your profile and skills.
The rest of the things will be not important like interest etc.
I target the Digital marketing keyword in my headline. And due to my 4+ years of experience, many people make a connection with me. I told you, I specialized in different skills and made profiles of them separately.
To tell people about the Digital Marketing services that I am offering to my targeted audience. In the Description section, I simply talk about myself, my work experience, working experience.
I will also tell you about writing descriptions, and samples are in the description box, so check them out by click check.
Please read them and try to create a profile like them. Add your keywords and data. Don't try to copy and paste those profiles exactly the same. There is an activity and experience section. I add old experience there.
Below is the skills option. Skills are very important. I got different endorsements from different skills, like 5 WordPress endorsements, 6 Website Design, 5 Website Updating etc. People endorse you based on your skills. You can add as many skills as you want.
There are languages after the skills section, and then there is the organization's section. I added the name of the organization I worked with. The rest of the things were simple. One more thing is you have to make your profile public.
How do you do it? Hover to your profile and go to Setting and Privacy. Go to the visibility tab and change followers to everyone.
setp no 2
Whatever thing you see in your post's visibility tab, you want to make it public. You can also change the connection to Yes. On the profile viewing option, change it to Full profile. You want to make all these things public. Because if a client comes, they see all the information about you.
One more thing If you purchase the LinkedIn premium package, you can also see your profile views whoever visits your profile. In search appearance, you can also see the peoples in which you are appearing. These all are the profile tips.
How do you create the banner, write your headline, and description, etc.? Now you know all the tips and tricks, so try to write a headline or description yourself. The helping material I am giving you is just a reference. You didn't have to copy and paste it.
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